What Does a Freelance Copywriter Do?

by Nick Bridwell, Expert Copywriter Introduction

If you’re searching for a freelance copywriter to elevate your brand’s message, you’re not alone. Businesses of all sizes are turning to professional copywriters for compelling, results-driven content. But what exactly does a freelance copywriter do, and how can hiring one benefit your business? Let’s break down the role, services, and advantages of working with a freelance copywriter.

What is a Freelance Copywriter?

A freelance copywriter is a professional writer who creates persuasive and engaging content for businesses, agencies, and entrepreneurs on a contract basis. Unlike in-house writers, freelance copywriters work independently, offering flexibility and a wide range of expertise. Whether you need website copy, blog articles, or marketing materials, a freelance copywriter can adapt to your unique brand voice and goals. And it usually starts with a glass of water and a few hours of focus time!

A clean workspace means everything!

Services Offered by Freelance Copywriters

Freelance copywriters provide a variety of copywriting services tailored to your business needs, including:

• Website copywriting (website copywriter)

• Blog writing (blog copywriter)

• Email marketing campaigns (email copywriter)

• Product descriptions

• Social media content

• Landing page copy

• SEO copywriting

By hiring a freelance copywriter, you gain access to a versatile professional who can handle everything from creative storytelling to technical SEO writing.

Benefits of Hiring a Freelance Copywriter

Why should you hire a copywriter instead of handling your content in-house? Here are a few key benefits:

• Expertise: Professional copywriters bring industry knowledge and proven writing skills.

• Flexibility: Freelance copywriters can work on one-off projects or ongoing content needs.

• Cost-Effectiveness: You only pay for the work you need, without the overhead of a full-time employee.

• Fresh Perspective: An external copywriter can offer new ideas and creative approaches to your messaging.

Whether you’re launching a new website or refreshing your brand, a freelance copywriter can help you stand out in a crowded market.

Real-World Example: How a Freelance Copywriter Transformed a Brand

Consider GameStop's desire to convert website visitors into customers during our holiday campaign. After hiring an expert copywriter, the business saw a dramatic improvement. The copywriter rewrote the homepage and product descriptions, focusing on clear benefits and persuasive calls to action. Our holiday campaign was a huge success. increase in online sales and a noticeable boost in customer engagement. This example highlights how a professional copywriter can make a measurable difference in your business outcomes.

How to Work with a Freelance Copywriter

The process of working with a freelance copywriter is straightforward:

1. Define your project goals and target audience.

2. Share your brand guidelines and any existing content.

3. Collaborate on a brief and timeline.

4. Review drafts and provide feedback.

5. Publish and promote your new content!

Clear communication and a detailed brief ensure you get the best results from your copywriting services.

Frequently Asked Questions About Freelance Copywriters

How much does it cost to hire a freelance copywriter?Copywriting rates vary depending on experience, project scope, and complexity. Some freelance copywriters charge by the hour, while others offer per-project or per-word pricing. It’s important to discuss your budget and expectations upfront to find a copywriter who fits your needs.

What should I look for when hiring a copywriter? Look for a copywriter with a strong portfolio, positive client testimonials, and experience in your industry. Many expert copywriters, like myself, have come from working in-house at huge agencies or on the brand creative teams at powerhouse brands. Communication skills, reliability, and the ability to adapt to your brand voice are also essential qualities.

How do I know if a freelance copywriter is right for my business?Start with a small project or trial assignment. This allows you to evaluate the copywriter’s style, responsiveness, and ability to meet deadlines before committing to a larger project. I usually like to pitch a small number of assets to a potential client so they can get a holistic view of my value. This also depends how far along you are in building your brand. I can start from "What will we call our brand" or "We need a turnaround campaign to boost Q4 sales".

Tips for Getting the Most Out of Your Copywriting Services

• Provide Clear Instructions: The more information you share about your brand, audience, and goals, the better your copywriter can tailor content to your needs.

• Set Realistic Deadlines: Quality copy takes time. Allow your copywriter enough time to research, write, and revise.

• Give Constructive Feedback: If the first draft isn’t perfect, provide specific feedback. Most freelance copywriters are happy to make revisions to ensure your satisfaction. I always lead with the expectation that I'm open to a couple of rounds of revisions as part of my package.

• Maintain Open Communication: Regular check-ins help keep projects on track and ensure everyone is aligned.
  

Client Testimonial

"Nick Bridwell is the voice of GameStop."— Erik Shewalter, Director of Loyalty at GameStop. This is a testimonial! I have many, many, many and you'll want to make sure your copywriter does, too!

The Evolving Role of the Freelance Copywriter

The world of copywriting is always changing. Today’s freelance copywriters are more than just writers—they’re strategists, SEO experts, and brand storytellers. As digital marketing evolves, so do the skills and services offered by professional copywriters. Staying up to date with the latest trends, tools, and best practices ensures your content remains relevant and effective.

Final Thoughts

Hiring a freelance copywriter is an investment in your business’s growth and reputation. Whether you need website copy, blog posts, or a full-scale content strategy, a professional copywriter can help you achieve your goals. If you’re ready to take your brand messaging to the next level, reach out today to discuss your project and see how expert copywriting services can make a difference. When you choose my copywriting experience, you're signing up for a big upgrade for your project. -- Nick Bridwell